Project · Toyota × Velocity · The Auto Firm

Toyota C-HR × Velocity

“To run the Auto Firm, you have to see how I see.” Alex Vega of Velocity’s The Auto Firm introduces the all-new Toyota C-HR in a :30 sponsor vignette for Toyota and Velocity.

:30Sponsor vignette

Alex VegaHost of The Auto Firm

C-HRThe all-new Toyota crossover

2017On Velocity, from August 2017

01 / Watch the project

The vignette

● PLAYING

01 / 02

See how Alex sees

Velocity and Toyota wanted the launch of the all-new C-HR to feel like it belonged inside The Auto Firm, Alex Vega’s custom-build show.

01A build, then a C-HR

The vignette opens on Alex in a white studio surrounded by his builds on turntables. Trucks and cars come apart and reassemble around him (“Lines, colors, textures all come together to make every ride a work of art”) until the last one isn’t a build at all: it’s the all-new Toyota C-HR, already done. “Perfect. Always be ready to go.”

A car reassembling on a turntable with a holographic glow — **From the vignette**Builds coming together

The Toyota C-HR — **From the vignette**The all-new Toyota C-HR

02Behind the wheel

The back half puts Alex in the driver’s seat for a look at the C-HR’s cabin and details before the Velocity and Toyota “Let’s Go Places” close.

Alex Vega in the C-HR cabin — **From the vignette**Alex in the C-HR

:30 VignetteThe Velocity sponsor vignette.
Alt cut :30The delivery version.

03 / Stills

From the vignette

**From the vignette**A truck build coming apart

**From the vignette**A holographic build

**From the vignette**Alex Vega in the cabin

**From the vignette**The C-HR from behind

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