Magic Feather Films

Project · Purina × TLC

Purina Snip-Pets

“Snip-pets”: quick tips everyone should know when bringing home a new furry friend. Three :30 TLC pet-tip spots for Purina. Everyone needs a little TLC.

3:30 pet-tip spots
TLCNetwork partner
PurinaYour Pet, Our Passion
GoldPromax Gold

01 / Watch the project

Breakdown + spots in one reel

● PLAYING
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Everyone needs a little TLC

TLC and Purina wanted a series of short, useful tips for new pet parents, branded by both. We called them Snip-Pets.

01Tips, not pitches

Each :30 opens on TLC and Purina, delivers a single tip, and closes on “Everyone needs a little TLC, brought to you by Purina. Your Pet, Our Passion.” New Pet is about finding the right match and learning its history, Happy Dog is about daily exercise, and Happy Cat is about giving a natural explorer places to perch, hide and play.

Dogs and cats posed on white pedestals
From the spotsThe lineup
A dog at a laptop with breed, age and size questions
From the spotsBreed? Age? Size?

02Real animals, simple stage

The spots pair real dogs and cats with a clean teal set, white pedestals and on-screen type, so the tip is the star.

A dog on a pile of laundry
From the spotsHappy Dog
A kitten in a basket by a plant
From the spotsHappy Cat
  • Long-formAll three spots back to back.
  • New Pet :30Find the right match.
  • Happy Dog :30Exercise every day.
  • Happy Cat :30Perches, boxes and toys.

03 / Stills

From the spots

A dog and cats on set
From the spotsA dog and cats on set
Purina Snip-Pets title card
From the spotsPurina Snip-Pets title card
A dog by a white fence
From the spotsA dog by a white fence
A dog on laundry
From the spotsA dog on laundry
A kitten in a basket
From the spotsA kitten in a basket

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